In this trend report we present our predictions for the biggest graphic design trends for the year ahead. These are the styles which we think you’ll see everywhere across print and web design, so it pays to get ahead and tap into these trends while you can. From the welcome return of serif fonts to rich gradient palettes, these are the trends we’re expecting to be influential in 2019.
1. Colour Gradients
Advancements in screen and display quality have added a new exciting aspect to design. “HTML5 enables people to code gradients rather than having to manually make graphics for them,” explains Mitchell Nelson, lead creative at Jazzbones. “And this year, there’s been a big focus on duotone gradients as opposed to flat colours, which are more limited. A lot of websites are now using brighter gradients with dark schemes, to give a slick, almost tech feel.”
2. Art Deco
The “modern” design era gets its name from the artistic movement of modernism that began after World War I and continued for nearly a half-century. Two major styles emerged from this period that are currently experiencing a total revival: the highly ornamental and glamorous Art Deco designs of the 1920s and the streamlined organic forms of the Mid-Century Modern period of the 1950s and 60s.
From the designs appearing around the world it is noticeable that Art Deco-inspired designs are set to blow up in 2019. We’re seeing the trend emerge particularly in logo work. Designers are embracing the complex line-work intense symmetry of the era’s best work, while combining it with sharp metallics. This style is creating designs that feel opulent and luxurious—a refreshing change to the bold, masculine designs from the past few years.
We have noticed that designers have started stepping away from confined designs that use frames to “complete the design”. Lately the use of open, airy designs that are not confined to visible areas have been popping up everywhere. These designs showing only a portion of the “picture” with the overflow falling beyond the parameters of the edge of the medium.
4. Simplicity is Key
This has been an ongoing trend in the design sphere for a few years, however lately this trend has been emerging in the logo design space towards the close of 2018. Major international brands have reworked their logos, choosing simplistic fonts and designs as their way forward. “Burberry recently turned heads with a bold step in typographic simplicity, cutting ties with the elegant graphic ornament of the past and adopting a timeless, grotesque approach to its new identity,” notes Lee Hoddy, creative partner at Conran Design Group.
5. Typography to Take Stage
After a long period of sans-serif being the dominant font of choice, the serif is back! With the ongoing growing trend of simplicity over the past few years growing rapidly, many feel the need for more personality within their brands. In terms of ‘more personality’, there’s been mini-trend for what Riccardo De Franceschi, senior designer at Dalton Maag, describes as a ‘brutalist’ approach. “This is where type gets compressed or expanded to the extreme, as well as being outlined or even mechanically slanted,” he explains. Another way that designers can add this personality to designs are through custom fonts.
Colour of the year – Living Coral
Each year, there are designs inspired by the colour of the year. Around the end of each year, the colour dictator Pantone announces what the colour of the next year would be. Naturally, this colour makes it into all fields of graphic design industry including web design, package design, print design, etc.
For 2019, the colour of the year is called Living Coral and it’s an energetic hue of coral with an undertone of golden.